Swot of diageo

In addition another strength that has to be considered is that Diageo PLC operates in different countries which allows them to gain more market recognition, increase profits and become more popular among customers as their best sellers such as Smirnoff Vodka or Johnnie Walker are well known around the world.

In addition it would be recommended that the firm plans and implements new wine strategy and concentrate less on their spirits due to the fact that they are losing customers on wine market.

Each of our markets is accountable for its own performance and for driving growth. It would be recommended that Diageo improve their reputation as the company produces alcoholic drinks which cause health and society problems that lead to alcohol abuse.

This opportunity needs to be taken into account as Asia has a huge population and if Diageo create right strategy they could have a huge Swot of diageo market to serve which in the long run would bring them vast amount of profits if they match tastes of Asian population.

In conclusion, Diageo needs to take a look at the SWOT analysis Swot of diageo act upon it due to the fact that this analysis would help them to develop and improve their reputation because presently their main problem is that the business is seen as a main contributor of alcohol abuse, health issues and social problems.

To support this, we participate in mainstream spirits so consumers can access our brands at affordable price points. In addition an interview with CEO of the firm was used as it provided an inside information of the business. In emerging markets, we aim to grow participation in international premium spirits.

Get Full Essay Get access to this section to get all help you need with your Swot of diageo and educational issues. Beer is our second largest category after scotch.

We have a large beer business in Africa with a portfolio that reaches across price points. This problem is seen as important due to the fact that alcohol is a product that is over-consumed by people and using it on regular basis leads to numerous health issues and social problems in society that affect many people and can result is alcoholism.

Our goal is to create a positive role for alcohol in society through partnerships and programmes that reduce harmful drinking.

Diageo in Spirits

Moreover the threats that the business is facing is that alcohol has a negative impact on the society and due to greater level of anti-drinking campaigns the sales and profits of the company can decrease e.

In developed markets, we support premiumisation through our premium core Swot of diageo reserve brands. In addition the SWOT analysis will help them to improve their sales techniques by introducing new products in new markets or launching limited editions of their best sellers to raise profits.

We employ 30, talented people across our global business. We operate as a market-based business and have a presence in over countries. Furthermore the government of the UK introduce an alcohol campaign to promote sensible drinking and reduce deaths caused by the alcohol which may result in a reduction of sales for Diageo PLC.

Corporate Watch consulted on 12th December at This is being driven by population and income growth, and the increasing penetration of spirits around the world. This would help the firm in increasing sales as most of the limited edition products quickly find themselves large amount of customers as there are high number of collectors that would be willing to pay a higher price for a unique product.

Furthermore it would be recommended that the business expand the number of products and makes them more affordable for lower income customers to meet their demands. Bacardi and Pernod Ricard that also have a vast amount of market shares and can influence the market with their products to take away customers from Diageo PLC.

Also alcoholic drinks contain high levels of sugar and calories, however more people decide to stay health therefore the profits of Diageo might reduce in the following years as organic products are becoming to be more popular and people currently rather go to the gym and live a healthier life instead of going out and drinking with friends so as a result the sales of the company could diminish.

Numerous facts, diagrams and opinions of experts and internal employee were found. Our strategy is to support premiumisation in developed and emerging countries.

On the other hand this would increase their costs as hiring advertisement agency is expensive. Furthermore the information on the internet supplies the user with massive amount of data, figures and government statistics that are available to be accessed at any time.

Additionally the business needs to aware of the economic condition of each market due to the fact that economic slowdown and recession will have a huge factor on the sales of the products.

Diageo Plc in Beer

Furthermore Diageo could introduce a limited edition of their best sellers as they have done it before with some of their products due to the fact that this strategy was successful e.

This is a weakness of the business because the reputation of the firm might get damaged as alcohol leads to people getting aggressive and out of control therefore the sales of the products could decrease as more people will see Diageo PLC as a harmful business to the society.

Diageo can expand their range of products and services even more to attract wider range of customers e. This also enables us to shape responsible drinking trends in markets where international premium spirits is an emerging category.

Leadership in alcohol in society: This allows the firm to raise an awareness and create brand loyalty to their customers which in the long run will have a positive effect on their revenue. Sustainability and responsibility Our sustainability and responsibility goals are fundamental to our strategy and cover the following three areas.Diageo has already begun to do this by encouraging our vodka brands to develop products that appeal to our younger customers.

If you look at appendix IV, the vodka industry is one of the most attractive industries that we are in. Diageo Company Profile - SWOT Analysis: The world’s leading spirits producer, Diageo, also ranks 13th globally in beer.

This profile analyses beer’s. Diageo PLC Terms of reference: The main purpose of this report is to highlight the main problems which Diageo PLC is facing by using SWOT analysis which analyses strengths, weaknesses, opportunities and threats of the business. Learn more about our strategy for sustainable business.

Our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world by acting responsibly and sustainably.

Learn more about our strategy for sustainable business.

Our strategy

Diageo announces Scotch Whisky Special Releases Collection. Three analysis were carried out which are PEST, SWOT and Ansoff Analysis. The purpose of PEST analysis is to find out the challenges that Diageo is facing and to improve its performance politically, economically, socially, and technologically.

Swot of Diageo Essay Sample

The purpose SOWT analysis is to find out the company's strength, weakness. WikiWealth offers a comprehensive SWOT analysis of Diageo (DEO). Our free research report includes Diageo’s strengths, weaknesses, opportunities, and threats.

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Swot of diageo
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