I was staying during the lean season of September. Most other hotel properties under the Intercontinental brand are similar properties built on the lines of modern styles of architecture. Marketing Assignment Help online Report writing help: So one can order a full course meal in his room even at 3 a.
The ten storey property has around rooms and 30 suites. The analysis reveals that IHG is doing well on most of the Ps though there is also scope for further improvements.
The target customer segment is the up-market customer from around the world who can afford to pay the premium prices and desires a luxury experience. There is additionally a bar and dancing floor in the hotel.
The Intercontinental hotel 7ps Ps of service marketing are: This is made possible by the staff in the 24 hour room service kitchen of the hotel. Once Intercontinental hotel 7ps suppliers are chosen IHG should nurture long term strategic alliance with them.
Customers can order food from the kitchen of the hotel all day long. If the hotel products like Guest rooms, Food and beverage menu etc. Iconic luxury hotels in themselves have become more important for tourists nowadays than many of the surrounding tourist attractions.
Recommendation on Processes aspect of service marketing of IHG Another area of recommendation is processes. Effectiveness is about serving the customers in the best possible way.
The hotel has a very good spa. I stayed at the Delhi intercontinental hotel which is located near Connaught Place, the heart of the city. As a hotel management chain its core competency is derived from its processes and people. It is also recommended that IHG changes its strategy when choosing the locations of its future hotels.
The government charges hefty custom duties on these imported wines. IHG is a global hospitality chain. Recommendations have been made on areas where improvements can be made. Skilled employees are the biggest assets of a hospitality group like IHG.
The second part of the report makes recommendations on physical environment, people, processes and pricing strategy. Receive assured help from our talented and expert writers!
A service company is one which delivers its customers services rather than products. Various kinds of Thai and Indian massages are offered in the spa. Besides hospitality, other industries which can be classified as service industries include banking, insurance, courts, government services, public utilities, law firms, restaurants, software and information technology services etc Lovelock, C.
Recommendations based on 4 of the 7Ps of service marketing The above analysis of IHG is based on 7Ps of service marketing.
The IHG at the global level has invested heavily in its brands. Such a pricing strategy can increase the revenues of IHG.
Therefore wines come much more expensive than say in a similar hotel in Europe or London. Defining the correct pricing strategy is one of the most important aspects of the marketing mix.
The hotel markets itself as a product leader in the luxury segment rather than as a price leader. The main lobby of the hotel is decorated with artworks of masters like M.IHG’s nine hotel brands (InterContinental Hotels and Holiday Inn are two examples) operate in specific regions and market segments that best cater to their business model in terms of growth and current operations.
Hilton Swot & 7ps. Our strategy for high-quality growth focuses on strengthening our diverse portfolio of differentiated brands, building scale in key markets, creating lifetime guest relationships, and delivering revenue to hotels through the lowest-cost, direct channels. 7ps of Melia Group Hotels.
Topics: Marketing, Therefore, Shangri-La have extensive training program to enhance service quality in this upper class hotel. Quality service is the competitive advantage of Shangri-La. It provides training to lead loyal employees to provide the excellent service to all customers. Marketing strategies of Holiday Inn Hotel.
Print Reference this. Published: 23rd March, The first chain of Holiday Inn hotel was founded in These hotels were opened in Memphis, Tennessee by Kemmons Wilson. This assignment was about the marketing strategies of Holiday Inn.
This project shows how companies like Holiday inn. TITLE An analysis of Saigon Morin Hotel in Hue city thorough 7Ps in marketing strategies INTRODUCTION The ability to market a hotel in the appropriate way to the appropriate market is essential to the success of the business. Here is the Marketing mix of Hilton Hotel and resorts.
Hilton is a chain of hotel service with a combination of luxury and fresh-air-purifiers.com Hotels and Resorts is engaged in the deluxe experience of providing luxurious services across the globe in 84 countries. It covers six continents with the properties.Download